VEFGALDUR / MÁRI
Service terms
Version 1.1 · Updated 8 October 2026.
These terms apply to Mári’s business service from Vefgaldur. The main points are simple: purchases are confirmed separately, there is no minimum commitment in this version, and subscriptions may be cancelled before the next calendar month begins.
1. Operator and communications
Vefgaldur and Mári are operated by Valur Smári Þórðarson, Icelandic ID no. 070874-5209, Smárahlíð 18i, 600 Akureyri. The email address for service, cancellations and payment matters is mari@vefgaldur.is. Phone: 612 2012.
2. Service and purchases
Mári is a digital assistant that uses AI and business content to answer website visitors and can record enquiries for follow-up. The purchaser is a business, organisation or individual buying the service for business purposes. Custom projects, such as website development and specific system integrations, are subject to a separate quotation.
Sending an enquiry or selecting a plan on the website does not by itself create a subscription or an obligation to pay. Before purchase, we confirm in writing the selected plan, VAT-inclusive price, start date, billing period, question allowance and any setup fees. The contract takes effect when the customer accepts this confirmation and the terms. Anyone accepting on behalf of a business must have its authorisation.
The Demo trial is free for up to 10 days or 100 questions, whichever comes first. It does not automatically become a paid subscription.
3. Prices, payments and usage
Current plans are presented on Mári’s pricing page. The price in the accepted payment summary or order confirmation governs the transaction. Subscriptions are prepaid and follow calendar months. The first charge is prorated from the purchase date to the end of that month, including the purchase date. The monthly fee is divided by the number of calendar days in the purchase month and multiplied by the remaining days, including the purchase date; the final amount is rounded to the nearest whole Icelandic króna. The first amount, question allowance, subsequent monthly fee and next payment date are shown before the purchase is accepted.
Subscriptions renew on the first day of each month and the monthly fee is charged for that month, unless cancellation was received before the month began or service has been suspended under section 6. There is no minimum commitment in this version. Existing, separately agreed billing periods do not change automatically when these terms are updated.
Each question or follow-up question received by the assistant counts towards usage according to the system’s usage records. The number of conversations is not the same as the number of questions. We review obvious usage-recording errors when reported. Unused allowance does not carry over between periods unless specifically agreed. Additional allowance and services beyond the plan are not charged without consent.
The payment method and due date appear in the order confirmation or payment request. Card payments through Straumur are processed on the payment service’s payment page. Do not send card numbers or security codes in chat, email or general forms. Recurring card payments require specific consent to the amount or its calculation and payment frequency.
4. Plan changes and cancellation
No minimum commitment applies to subscriptions or plan upgrades under this version. Customers may request changes or cancel by emailing mari@vefgaldur.is or submitting an appropriate request in Mári’s dashboard.
Cancellation takes effect at the next calendar month boundary after receipt. The receipt date governs even if processing is delayed. We confirm the end date, and the customer retains access for the paid period. There is no renewal after the end date.
Downgrades take effect at the next calendar month boundary after the request is received. Upgrades take effect once approved and activated. Before an upgrade, we confirm in writing the additional charge, new monthly price, allowance and effective date. These terms contain no general rule providing a free upgrade or a half-price additional charge. An upgrade does not reset usage already recorded.
5. Refunds and billing errors
With ordinary cancellation, service remains available for the paid period and its fee is generally not refunded because of lower usage or a customer’s decision to stop earlier. This does not limit rights arising from defects, incorrect billing or mandatory law.
Duplicate or incorrect charges are corrected. If we cannot deliver the agreed service, the prepaid fee for the undelivered portion is refunded. Contact us about significant service defects so that we can investigate and offer remedies. If we cannot remedy them within a reasonable time, an appropriate price reduction, refund or contract termination applies according to the extent of the problem.
Requests should be sent to mari@vefgaldur.is with a reference to the invoice or payment. Approved refunds are made without undue delay, generally within 14 days, using the same payment method where possible.
6. Payment difficulties
A failed payment does not automatically constitute cancellation. We send a notice and allow seven calendar days from its sending to pay or correct payment details. After that period, service may be temporarily suspended. No new monthly fees accrue while service is suspended. Previously established valid claims do not automatically lapse.
Reactivation and its fee are confirmed separately. In payment difficulties, data continue to follow retention rules; they are not deleted immediately because of non-payment. Obligations concerning access to, return or deletion of personal data are handled independently of collection of payment.
7. Mári’s answers and responsible use
AI answers may be incorrect, incomplete or outdated. Important information, including prices, bookings and commitments, must be confirmed with the relevant business. Mári’s answer is not automatically a confirmed order, booking or binding offer.
Customers provide content they are authorised to use, inform us of changes and report incorrect information. The service must not be used for unlawful processing, sending unnecessary sensitive personal data or as the sole basis for decisions requiring professional or formal confirmation.
We strive for reliable operation, but continuous availability or error-free answers are not guaranteed. Maintenance and failures involving us or service providers may cause temporary interruptions. A specific service-level guarantee applies only if agreed in writing. These reservations do not remove statutory liability or customer rights arising from non-performance.
8. Access, privacy and ending the service
Administrator access is provided by invitation. Customers safeguard their login mailboxes and notify us of access that must be revoked. A data processing agreement must be concluded before processing on a customer’s behalf begins. Customers are responsible for the legal basis of processing and information provided to their visitors; Vefgaldur processes data according to their documented instructions.
See the privacy policy for retention and service providers. When service ends, return or deletion of personal data still held is determined under the data processing agreement and applicable law. Request return in good time before ordinary retention periods expire. Data already deleted cannot be returned. A payment dispute does not justify removing statutory rights relating to personal data.
9. Updates and applicable law
These terms are updated as needed; the date and version number identify the applicable text. Material changes to the price or conditions of existing subscriptions are notified at least 30 days in advance and do not take effect during an already paid period. Customers may cancel before a change takes effect. Necessary legal or security changes may take effect sooner; we explain the change and its reason. New processing requiring consent does not begin solely because the terms have changed.
Icelandic law applies. We seek to resolve disputes through discussion; otherwise the general rules on jurisdiction and venue apply. Mandatory statutory rights take precedence over these terms.